Central Florida Store Services Website Design Case Study
A Family Business Sets Up a Foundation for a Bright Future
Central Florida Store Services set out to build a better foundation for their business to grow. With their previous website being incomplete and not a quality representation of their brand, they turned to Next Horizon. The end result was an ADA compliant, responsive and conversion driven website.
Since 2003, Central Florida Store Services has been providing general contracting, mechanical contracting, HVAC and refrigeration services for the Florida market. They have delivered over 16,000 service calls to this day and have developed a strong reputation for service quality and customer service. Its business model is designed to be a one stop shop for all facility needs, creating maximum value to its clients.
A family company, Central Florida Store Services (CFLSS) had always provided high-quality facility management and consulting solutions for their clients. As the baton was passed to the next generation, new leadership felt compelled to revitalize its brand and its digital presence for the future. Its current website had broken links, incomplete content and a disjointed user experience design. In order to compete with larger, more renowned businesses, CFLSS would need to rebuild its website with new branding and a more relevant and compelling messaging.
Next Horizon started by developing a corporate branding package fit with a new logo, brochure, business card, email signature, letterhead, envelopes and thank you cards. The new color palette was meant to reinforce the unique value proposition that CFLSS provides its clients. Everything from the refreshing green of fresh produce to the frost blue of its cooling solutions showcase a clean, professional design that represents the company and its core values.
With the fresh look established, we looked to the custom website build. It was important that service pages were built to convert as a digital marketing campaign would be produced shortly after the launch of the new website. The new CFLSS website is easy to navigate and gives every opportunity to gather prospect data. Extra care was given to the images we placed on the website as the client was extra cautious about misrepresenting his brand and his service portfolio. We worked closely with Central Florida Store Services to ensure that their business needs were met and the final product fit within their vision for a better future.
The finished product delivered a custom website that is SEO optimized, mobile adaptive and ADA compliant. As Central Florida Store Services was an evolving business, it was important to the client that the new website framework would support scalable growth and ongoing changes. We accomplished that and have added more than 10 new pages to the website as of Q3 of 2020. Next Horizon has been there as CFLSS has continued to expand its service list, add new clients and identify revenue positive initiatives.
My business was growing fast and I needed a reliable, affordable web development company to help me build a foundation with which to scale in the future. Next Horizon was exactly what I needed. From revitalizing my brand to building a custom website, they delivered on precisely what I set out to accomplish. They have friendly, knowledgeable staff and it was a pleasure to work with them. I highly recommend Next Horizon for any company that needs modern web development.
- Brian Horine
- CEO Central Florida Store Services