Industrial Lighting Products Website Design Case Study
Manufacturing Company Goes Ecommerce with an Online, Automated Parts Catalog
Industrial Lighting Products (ILP) needed to embrace e-commerce if they were going to compete more directly with their competitors. Next Horizon developed a responsive website with an automated online parts catalog increasing its online presence and giving ILP the ammunition to grow its market share.
Project Highlights
- High Quality, Clean and Scalable Website Design
- Mobile Optimized
- Automated Parts Catalog
The Client
Since its inception in 2003, ILP has focused its business solely on manufacturing high-efficiency lighting products for a wide variety of commercial, industrial, and outdoor applications, providing the most comprehensive line of LED and fluorescent fixtures on the market.
Headquartered in Sanford, FL, ILP has more than 180 employees, producing more than 20,000 fixtures per month, and currently occupies a 75,000 square foot state of the art manufacturing facility and a 15,000 square foot facility in Reno, NV servicing the western U.S.
For more than 10 years, ILP has been providing its customers with the highest quality and fastest delivered products in the industry. By using state of the art 3-D CAD and lighting analysis.
The Challenge
As ILP grew, the company needed to catch up with their competitors in ecommerce readiness. ILP determined that they required a new website that would include an online parts catalog that would automate product selection.
The Solution
Next Horizon designed and built a new ILP website that included the elements necessary to increase the company’s online presence, as well as allow contractors to find products via an online parts catalog. The easily searchable online catalog provides quick access to ILP’s entire inventory.
The Results
ILP’s new website has given the company the competitive online presence it required to sustain and grow its market share. ILP’s growing customer base now spans the entire United States as well as Canada, Central America, South America, the Caribbean, and even American Samoa.
Project Highlights
- High Quality, Clean and Scalable Website Design
- Mobile Optimized
- Automated Parts Catalog