It’s All in the Lingo

Recently updated on August 8th, 2022

In the ever-changing world of social media, businesses are pressured to keep up by creating social media experiences that are genuine. An easy and effective way to do this is to use the right “lingo” for your audience.

Whether you’re new to social media or not, we’ve all had this moment: You’re scrolling through Facebook, and suddenly you find yourself reading an abbreviation or “text-talk” you’ve never seen before. Now, you have to stop whatever you’re doing to find out what that word means before you can resume reading. Get ahead of having to do this by encounter this, reviewing our list of over 40 common acronyms and abbreviations on social media and what they really mean.

Social Media Platform Acronyms:

These are common social media platform acronyms that appear across the internet.

  • FB – Facebook
  • G+ – Google+
  • IG – Instagram
  • LI – LinkedIn
  • TW – Twitter
  • YT – YouTube

Popular Social Media Phrases:

These are some of the most common abbreviations people use to either share a reaction or to shorten a phrase.

  • DM – Direct Message
  • PM – Private Message
  • RT – Retweet
  • AMA – Ask Me Anything
  • BTW – By The Way
  • BRB – Be Right Back
  • LOL – Laughing Out Loud
  • DYK – Did You Know
  • AF – As F— (You fill in the blank)
  • ELI5 – Explain it Like I’m 5
  • SMH – Shaking My Head
  • NSFW – Not Safe For Work
  • TL;DR – Too Long; Didn’t Read
  • RN – Right Now
  • TIL – Today I Learned
  • LMK – Let Me Know
  • PSA – Public Service Announcement
  • LMAO – Laughing My A– Off
  • TFW – That Feeling When

Business and Technical Terminology on Social Media:

These phrases are often abbreviated on platforms like Twitter. They are not used to appeal to an audience but rather message-length limitations of the platform itself.

  • B2B – Business to Business
  • B2C – Business to Consumer
  • CTA – Call to Action
  • KPI – Key Performance Indicator
  • SEM – Search Engine Marketing
  • SEO – Search Engine Optimization
  • SMM – Social Media Marketing
  • TOS – Terms Of Service
  • UGC – User-Generated Content
  • CMS – Content Management System
  • CPC – Cost Per Clicks
  • CR – Conversion Rates
  • GA – Google Analytics
  • SaaS – Software as a Service
  • CX – Customer Experience
  • UI – User Interface
  • UX – User Experience

A New Age of Messaging

For the up and coming generation, Gen Z, social media marketing efforts now include using gifs, popular memes, and emojis to express ideas and reactions. Resources like Giphy and emojipedia can help you plan, locate, and share gifs and emojis on social media. If you’re looking to ramp up your social media marketing efforts, then reach out to Next Horizon now!

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