Skip to content

Search Twitter Facebook LinkedIn Our WorkDesign-IT-ology Newsletter Sign Up
Next Horizon logo
  • Company
    • FAQ
    • Design-IT-ology
    • Case Studies
    • Careers
  • IT Solutions
    • Cloud Computing (IaaS)
      • Exchange / Office 365 Hosting
    • IT Support and Maintenance
    • Data Recovery/Forensics
    • Internet and Voice Access
    • Reliable Hosting Solutions
    • Security Solutions
    • Technology/CIO Consulting
    • IT Managed Services
  • Application Development
    • Improving the Operation
    • Innovation
    • Support and Maintenance
  • Digital Marketing
    • Web Design
      • Adaptive Technology
      • ADA Compliance
      • eCommerce
      • CMS
      • Web Elements
      • Design
    • Digital
      • SEO
      • Content Marketing
      • Digital Advertising
      • Branding
      • Email – Automation
      • Data Analytics
      • Creative
      • Strategy
    • Social
      • Social Media Management
      • Social Media Advertising
      • Social Media Monitoring
  • Get In Touch
Call us Get Directions
Illustration of creative process
Welcome to Next Horizon's
Design-IT-ology Blog
  • All
  • IT Solutions
  • Digital Marketing
  • Application Development
  • Security Solutions
  • News
Facebook Twitter Linkedin

How to Grow Social Media Followers Organically

February 15, 2021 9:14 am | Published by NextHorizon

Social media has been around for over a decade, but there is still mystery on how to grow social media followers organically. In fact, with social advertising on the rise, many businesses are deciding to forgo the organic route and just pay for clicks. While that may seem like a good idea, you are missing out on the long term value that a loyal, engaged, organically driven customer brings you.

Why Not Just Pay for My Following?

Social advertising is a great way to expand reach and drive sales. However, it costs money. If you have the budget to continue to grow your social followers with target advertising campaigns, then, by all means, continue. However, one must think of the user first.

Social ads are thrust into our news feeds. While we have grown accustomed to this, it still isn’t the ideal way to grow trust and loyalty. Getting a user to choose to follow your business is a better way to increase the lifetime value of that customer. It indicates a higher level of interest that you can utilize to potentially turn that follower into a customer that executes multiple purchases over time.

Maximizing by Minimizing

It is fairly common to believe that you should create a new profile for every social media platform out there. While this would increase your reach, it also takes considerable time and effort to execute that strategy effectively.

Instead, research what platforms your customer base is typically active on. Which platforms are your competitors on? Answering those questions should narrow down which platforms are relevant to your business.

Don’t be mediocre on 6 social platforms. Be great on the one or two that make the most sense for your business and customer base.

Refine Your Social Media Profilesfrom a blog on how to grow social media followers- a person holding a phone attemtping to set up an appointment on social media 

Did you know that you can schedule appointments directly from your Facebook page? Social profiles aren’t simply a “set it and forget it” tactic. Social platforms are constantly looking for ways to improve user experience and so should you.

Before researching the latest and greatest improvements, make sure that your page has all the basics down.

  • Always high definition images/video for logo and banner
  • Use a username that simply and accurately represents your business
  • Link the page to your website
  • Utilize keywords in your company descriptions (remember, social media typically has a search feature)
  • Make sure all information is accurate and up-to-date
  • Include your location(s) and hours open

The Right Content for the Right Platform

Ok. So you have cut your platforms down from 5 to 3. Great! Now what? Now, you must tailor the content to the chosen platform. For example, you wouldn’t want to place a landscape image on an Instagram post. Instagram uses a taller format for its images. It is much more ideal for a 1:1 or 4:5 ratio for image publication. You will want to post more professional, B2B content on LinkedIn and Twitter, while showing more of your company’s personality on Facebook.

The content you choose to post is just as important as the platform.

an image describing how to grow social media. with a line chart describing the steps including create, research, measure, promote, publish then optimize. the title says content strategy

 

Build Evergreen Content

According to the Digital Marketing Institute, evergreen content is search-optimized content that is continually relevant and stays “fresh” for readers over a long period of time. In other words, strive to create content that is just as appropriate in 3 years as it is now.

For example, an air conditioning company would want to create a post that explains how to save money on your utility bill. A business consultant may way to post a case study about a great outcome they provided for a client. Or a digital marketing company might want to post about how to grow social media followers organically…

Strive to build content that you don’t have to reinvent the wheel with. It will cut down on content creation resources and provide content that is relevant to your current and future customer bases.

Quality over Quantity

If you have noticed a theme here, then you have realized that the key to improving your social media presence is choosing quality instead of quantity. From reducing your social platforms to reusable content, you can carve out a strategy that increases engagement and extends your brand reach to more potential customers.

Need a Social Media Strategy?

Next Horizon provides holistic technology solutions for businesses looking to improve sales, increase agility and optimize productivity. From building bespoke business applications to developing and executing digital marketing strategies, Next Horizon uses its 40+ years of experience and award winning talent to provide meaningful business solutions for its clients.

 

 

 

 

 

Tags: content strategy, evergreen content, organic social growth, social media

Categorised in: Digital Marketing, Social Media

What are SERP Features?
Increase Sales Decrease Costs Increase Productivity

Technology Used

Microsoft logo
Google logo
Oracle logo
jQuery logo
Facebook logo
Google Ads logo
WordPress logo
Google Analytics logo
PHP logo
Yelp logo
Node.JS logo
Apple logo

Our Services

  • Data Recovery/Forensics
  • Security Solutions
  • Adaptive Technology
  • Cloud Computing
  • Data Analytics
  • Social Media Management
  • Improving the Operation
  • Innovation
  • IT Managed Services
  • IT Support and Maintenance
  • Support and Maintenance
  • Exchange/Office 365 Hosting
  • Remote Support
    Remote Installer
  • Digital Marketing
  • IT Services
  • Application Development
  • Remote Support
    Remote Installer
451 Clients
1,217 Likes
NextHorizon's per fish32 Pet Fish
1,436,298 High score on Angry Birds
Loads of action figures

Fueled by coffee and burritos.
And we're out. Please send more.

  • 915 West First St.
    Sanford, FL 32771
  • Phone: (407) 328-9228 Phone: (407) 917-1795
  • Fax: (407) 330-3240
  • info@NexHorizon.net

Website Links

  • Company
  • FAQ
  • Our Work
  • Testimonials
  • Design-IT-ology
  • Contact
Twitter Icon Facebook Icon LinkedIn Icon
Next Horizon logo
© 2021 Copyright Next Horizon Sitemap | Privacy Policy | Accessibility Statement
Back to top

What are you looking for?



Newsletter Sign Up

Newsletter Sign Up

Sign up to get interesting updates from Next Horizon delivered straight to your inbox. You will receive FREE IT and digital marketing tips to advance your business.


Your subscription could not be saved. Please try again.
Your subscription has been successful.

Terms & Privacy policy

By submitting this form, you are consenting to receive marketing emails from Next Horizon. You can revoke your consent to receive emails at any time by using the "Unsubscribe" link at the bottom of every email.