Online Ecosystems Are Ever-Evolving

Whether Google updates its search algorithms or a new content management platform emerges and gains popularity, each shift in the market should inform and guide the process of updating your website.

If you don’t change or are too slow to change, the market and your influence within it will diminish. Failing to meet the expectations of your clientele and standards of your industry, especially for business and eCommerce websites, leaves you vulnerable. It gives competitors an opportunity to gain market share.

About Search Engine Rankings

When you update your website with accurate information, search engines such as Google and Bing are more likely to rate your website’s content is highly relevant. This typically improves search ranking position meaning that your website has a higher likelihood of placing on the first page of relevant search results. Search engines also take into account how mobile-friendly, quick to load, and ADA compliant your websites are when ranking search results.

Relevant updates can be as simple as creating blogs and updating information on your home webpage. We recommend doing this monthly to more involved tasks such as a complete redesign of the website. Regardless of your approach, whether you are making frequent website updates or not, search engines are actively crawling your website and comparing it against competitor offerings when determining search rankings. Based on this information, do you feel confident that your website is achieving the best search ranking possible?

How Do I Know When It’s Time To Update My Website?

That’s a great question and one we help clients answer. Our traditional process takes into account data related to the industry, company size, unique value proposition and competitors. The questions below help identify specifics about your website that need to be addressed along with areas for improvement.

  1. Is your website functional on smartphones and tablets?
  2. Is it easy to navigate for new website visitors?
  3. Does every feature on your website function correctly and without error?
  4. Have you noticed it takes longer than 3 seconds to load on a smartphone connection?
  5. Does your website accurately represent your business’ brand and project a positive image?

Over the coming weeks, we’ll be releasing a series of blogs that cover each of these questions. They will contain in-depth and the value each updated provides to your website, business growth, and clientele.

In the meantime, we’d love to learn about the answers you have gained so far. Allow us to support your growth through meaningful website enhancements. Get in touch with our team of website experts now by emailing Davia Moss at dmoss@nexthorizon.net.

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