Why should you invent in the mobile market now!

The mobile market has drastically changed over the years. Smartphones and tablets have become more powerful, faster and even more affordable than ever. With the rise of more and more people using these devices and having access to the internet virtually anywhere, it makes sense as a business owner to want to target that growing audience.

You might think investing the time and money into the creation of a mobile website, especially with the smartphone/tablet market still in its “infancy”, is unnecessary, but there are several benefits if you do so.

Mobile internet usage is up: The number of mobile users and the amount of internet ready smart phones and mobile devices is increasing all the time. Mobile users now-a-days use their phones almost more than their desktops and laptops to search on the internet for anything from news, product information, price comparisons, customer reviews and more.

Faster Surfing: Mobile sites are built with the theory “less is more”, in favor of sites with fewer graphics, a single column layout and immediate access to specific content through condensed menus and search features. Making a user’s time spent on the phone as painless as possible is a sure fire way to receive more traffic.

Increase your page rank with Search Engines: Having a mobile version of your website is technically doubling the amount of content for your site. Mobile websites are also getting priority in mobile search; therefore placing you’re non-mobile website in the rear of search results.

Become a leader: Staying ahead of the trend, or becoming the trend, is a big plus. Based on the current rate of change and adoption, mobile web will be bigger than desktop internet in the coming years.  If a user has a poor experience with a website on their mobile device, odds are they will not go back. A very large portion of websites do not have a mobile version of their site. Having a mobile site not only makes you more accessible for mobile devices, it can prove to be a winning point in online marketing strategies and show your website to be geared for the future.

In the coming years the mobile market is going to do nothing but increase in size. Don’t make the mistake of not taking advantage of this increasing market. Let Next Horizon help plan your future in mobile marketing.

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