Whether you are running a personal or business website, knowing as much as you can about your visitors is the most important factor in determining your success. The other is actually delivering what they need. Web Analytics help to provide you with the information you need to achieve these goals.

The Official WAA Definition of Web Analytics:

Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage.

Do you have a business selling items online?

Analytics tells you which products are attracting more visitors, and which products are being viewed more than others. With that information, I can figure out what’s trending. I can also figure out what about a product may be piquing their interest.

Do you have a site that directs clients to one of your locations?

Web metrics and analytics are important tools for any business. Using these tools will help you as a site owner to monitor what your site visitors are viewing, their interests, and where these visitors and potential customers are coming from.

Analytics tell you if users are spending more time on your directions page or contact page.

Here are a few benefits:

Analytics help to monitor and gather information about your visitors and users

Analytics lets you know how many visitors you are receiving. These visitors leave information gathered by analytics. such as:

    • how long they are staying
    • what source do they come from
    • what pages they are viewing
    • the number of times they returned
    • there preferred pages
    • where and when they leave the site
    • and much more.

Analytics can help you optimize your website

All the information gathered from analytics helps you make informed decisions on how to improve your site, such as streamlining your site navigation to help assist the viewer in finding what they want faster, and how to improve your SEO.

Analytics can help you formulate a sales and e-marketing plan

Because you know what your visitors are looking at, you can use that information to improve your e-marketing plan, write better-targeted ads, and strengthen your online presence toward your target demographic.

A service like Google Analytics can help get started. With the help of a knowledgeable team to incorporate the above, your online presence will have nowhere to go but up.


Next Horizon provides our dedicated team of experts to align your business goals with tangible digital marketing strategies that give you deeper insights into your ideal customer, with innovative, cost-effective services.

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