Recently updated on February 27th, 2023

Have you ever thought about developing a custom app for your business? Custom apps can provide various benefits, from streamlining processes and improving efficiency to enhancing the customer experience and generating new revenue streams.

They can also help to improve communication and collaboration within a business, differentiate the business application in the market, and build a strong brand presence.

There are many factors to consider when deciding whether a custom app is right for your business, but it can be a powerful tool for driving growth and success.

There are many potential reasons why businesses may choose to develop a custom app, and the specific benefits will depend on the needs and goals of the business.

Some of the most commonly cited reasons for businesses to develop custom apps include:

  1. Improving efficiency and productivity: Custom applications can be designed to streamline specific business processes, such as inventory management, customer relationship management, or task tracking, which can improve the overall efficiency and productivity of the business.
  2. Enhancing customer experience: A custom app can provide a personalized and convenient customer experience, helping to build brand loyalty and drive sales.
  3. Generating new revenue streams: A custom app can provide an additional channel for businesses to sell products or services, or to monetize their content through advertising or subscriptions.
  4. Improving communication and collaboration: Custom applications can facilitate communication and collaboration within a business, helping to improve teamwork and drive results.
  5. Differentiating the business: A custom app can help a business stand out in a crowded market by offering unique features or functionality that are unavailable through other means.
  6. Building a strong brand presence: A well-designed custom app can help to establish a strong brand presence and increase awareness of the business, particularly if the app becomes popular with users.

Are There Any Known Businesses That Improved After Getting A Custom App?


One example of a business that saw improvements after developing a custom app is Starbucks. Starbucks developed a custom app that allows customers to place and pay for orders through their smartphones, streamlining the process of purchasing coffee and other products.

The app provides personalized recommendations and rewards for customers, increasing customer loyalty and engagement.

As a result of the app, Starbucks has seen an increase in sales and customer satisfaction, and the app has become an important part of the company’s overall business strategy.


Boxed is an online retailer that offers bulk-sized products for delivery to customers’ homes. The company developed a custom app that allows customers to easily browse and purchase products, track their orders, and receive personalized recommendations.

The app also includes a feature that allows customers to scan the barcodes of products in their local stores and see if they can get a better deal through Boxed. This feature helps to drive sales and customer loyalty.

As a result of the app, Boxed has seen an increase in customer engagement and sales, and the app has become a key part of the company’s growth strategy.

Domino’s Pizza:

Domino’s Pizza is a global pizza delivery company that developed a custom app that allows customers to place and track orders, pay for their purchases, and access exclusive deals and promotions.

The app also includes a feature that allows customers to track their delivery drivers in real-time, providing a more convenient and transparent experience.


Amazon is a company that has greatly benefited from the use of a custom app. The company’s mobile app, which is available on both iOS and Android platforms, allows customers to easily browse and shop for products, track orders, and access their account information.

The Amazon app also provides personalized recommendations and alerts for deals and sales. It also offers features such as 1-Click ordering, which allows customers to make purchases with just a single tap, as well as the ability to scan barcodes to find products and compare prices.

The Amazon app has helped the company to increase sales and customer loyalty by providing a convenient and seamless shopping experience. It has also helped the company to stand out from its competitors by offering unique features and a high level of personalization. Overall, the Amazon app has played a significant role in the company’s success and growth.

Pool Cleaning Service:

A pool cleaning business could develop a custom app that allows customers to schedule appointments, pay for services, and track the status of their pool cleaning. The app could also include features such as a pool maintenance checklist, water testing tools, and troubleshooting guides to help customers maintain their pools independently.

This could not only improve the customer experience and drive sales for the pool cleaning business, but it could also help to reduce the number of service calls and increase efficiency.

The app could also include a feature that allows customers to track their pool cleaners in real-time, providing transparency and peace of mind.

Overall, a custom app could be a valuable tool for a pool cleaning business to improve customer satisfaction, drive sales, and increase efficiency.

Does Next Horizon Follow Any Steps & Considerations To Make Sure it Will Not Fail?

Developing a custom app for a business involves a number of steps and considerations. Here is a general outline of the procedures that may be involved in Next Horizon creating the right custom app for your business:

  1. Define the goals and objectives: It is important to have a clear understanding of the business goals and objectives that the app is intended to support. This will help to guide the development process and ensure that the final product aligns with the needs of the business.
  2. Conduct market research: Researching the target market and competitors can help to inform the design and functionality of the app, and ensure that it meets the needs and expectations of users.
  3. Design the user experience: The user experience (UX) is a critical factor in the success of any app, so it is important to design a user-friendly and intuitive interface that meets the needs of the target audience.
  4. Develop the app: Once the UX has been designed, the app can be built using a combination of programming languages, frameworks, and tools.
  5. Test and refine the app: It is important to test the app thoroughly to ensure that it functions as intended and meets the needs of the business and users. Any issues or bugs should be addressed and the app should be refined as necessary.
  6. Launch and market the app: Once the app is ready for launch, it is important to promote it effectively to reach the target audience and drive adoption. This may involve marketing efforts such as social media campaigns, email marketing, and paid advertising.
  7. Monitor and update the app: It is important to monitor the app’s performance continually and gather feedback from users to identify any areas for improvement. The app should be updated and refined as necessary to ensure that it remains relevant and effective for the business and its users.

So, Should I Get A Custom App For My Business?

As far as we have been able to explain, developing a custom app can be a powerful tool for businesses to improve efficiency, enhance the customer experience, generate new revenue streams, and drive growth and success.

A well-designed and functional app can help to streamline business processes, build brand loyalty, and differentiate the business in the market.

However, creating the right custom app requires careful planning and execution, including defining clear goals and objectives, conducting market research, designing a user-friendly interface, and testing and refining the app to ensure its effectiveness.

With Next Horizon, a custom app can be a valuable asset for businesses looking to stay competitive in the digital age.

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