Cipparone & Cipparone: Attorney Marketing Case Study
Next Horizon Provides Cipparone & Cipparone a Foundation for Future Growth
Lake Mary law firm Cipparone & Cipparone came to Next Horizon looking to revamp their digital footprint. Next Horizon provided Cipparone & Cipparone with the SEO functionality that they needed to take their digital presence to the next level.
- Google Ads
- Social Media Management
- SEO Optimization
- Social Media Advertising
The Law Offices of Cipparone & Cipparone has been serving Lake Mary, FL and surrounding areas for many years. Its award-winning attorneys practice primarily in the areas of civil litigation, wills and trusts, business law, real estate law, and estate planning.
Six years ago, The Law Offices of Cipparone & Cipparone came to Next Horizon looking for a marketing partner. The law firm was growing in the Central Florida area and needed a partner that understood their current needs and had the knowledge and expertise to lead them into the future as the company grew.
Cipparone & Cipparone chose Next Horizon due to its eye for the future, but, in order to grow, there must be a sturdy foundation. Next Horizon SEO optimized their website and set up a Google Ad Campaign to grab prospective clients that were proactively looking for legal services.
As the years went by, new marketing technology and tactics arose providing Next Horizon with the ability to innovate, update and optimize its strategy moving forward. The Cipparone & Cipparone website was updated to become mobile optimized and prospect focused with clickable phone numbers and contact forms. A stronger emphasis on social media and content marketing was employed. Next Horizon developed a marketing plan that focused on where Cipparone & Cipparone’s potential clients were and implemented tactics to bring them to the law firm’s “front door”.
In the six years that Next Horizon has been an agency of record for The Law Offices of Cipparone & Cipparone, monthly web traffic, clicks, and conversion level events have increased every year. Next Horizon continued to optimize campaigns to reduce irrelevant traffic and succeeded in bringing more convertible traffic to the website. From SEO to video-based advertising, Next Horizon fulfilled its duty as a marketing partner. Cipparone & Cipparone has continued to increase their budget over the years as their needs and company have grown.
Over the past six years, Next Horizon has consistently driven results for our organization. Working with Next Horizon has drastically improved their social media presence, increased our SEO ranking, and has driven thousands to our website through digital advertising. Their work has made us more visible and has generated quality leads. We are delighted with all the work and expertise provided. We recommend Next Horizon to any company that’s looking to enter or improve their standing in the digital space.
- Ryan Cipparone
- The Law Offices of Cipparone & Cipparone
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